Apple Music becoming the sponsor of Super Bowl halftime shows, replacing Pepsi

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Pepsi Super Bowl LVI Halftime Show
50 Cent plays all the way through the Pepsi Super Bowl LVI Halftime Show at SoFi Stadium on February 13, 2022 in Inglewood, California.

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New York — Apple Music will probably be the new sponsor of the Super Bowl halftime display, the NFL introduced early Friday morning.

The multi-year sponsorship will start with this season’s Super Bowl on Feb. 12 in Glendale, Arizona.

Apple Music replaces Pepsi, which backed the display for the previous 10 years.

Terms were not introduced, however analysts had anticipated the league to get a minimum of $50 million in step with yr for the rights.

“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” Nana-Yaw Asamoah, the NFL’s senior vp of spouse technique, stated in a remark. “We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.”

Apple’s vp of Apple Music and Beats, Oliver Schusser, stated in a ready remark that, “Music and sports hold a special place in our hearts, so we’re very excited Apple Music will be part of music and football’s biggest stage. We’re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”

Apple could also be negotiating with the NFL for the rights to the “NFL Sunday Ticket” bundle of Sunday video games that do not air in a viewer’s house marketplace. Amazon, Google and the Walt Disney Co. also are competing for the bundle, which has been on DirecTV since 1994.

Over 120 million audience watched remaining February’s halftime display, which featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.

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